Real estate photography plays a critical role in successfully marketing commercial or residential properties in today’s market of online shopping and investing trends. This may come as no surprise, but when investigating the actual numbers behind the impact of quality real estate visuals, you might find you were still underestimating.
According to real estate photography sources, firms that utilize high-quality photography to sell 32 percent faster, and the more photos, the better. This involves more than just the perfect angle or ideal lighting to enhance sales potential of the property; you must stage the area of focus in a way to drive interest.
How do you create the perfect visual for your listings? Consider some of our tips to help boost your skills and generate home or business site photos that will leave potential buyers eager to take a tour.
Use Different Visual Media Types for Real Estate Photos
Yes, high-quality photos play a pivotal role in closing real estate deals, but everyone does this. Create more than just every day beautiful photos, take the time to generate high definition resolution (HDR) that capture the imagination of the viewer. Consider aerial photos via a drone to showcase the layout of the entire property or consider creating a virtual walkthrough video to personalize the experience for potential buyers.
Wide-Angle Lenses are a Must
To capture the full perspective and feel of a space, use a wide-angle lens. Wider shots of any area always offer a better feel for detail and the depth of the environment. Combining wide-angle photos with HDR quality will make your listings stand out above the rest and enamor viewers before they ever read the written part of your ad.
Stage but Don’t Go Overboard
You want to create scale, the potential use of space, and light things up to help give an accurate view of the property. Just focus on the use of the area and its size, after that, stop decorating to avoid overshadowing these important features of any home or office.
Stage the Rooms You Will Photograph
Take the time to prepare ahead of time for your property photo shoot. This allows you time to digest the effect of how you staged it, and if it truly captures what features you are trying to emphasize. Simple things like clutter on counters on toilet seat lids in the upward position can potentially turn off buyers when viewing your listing.
However if staging is not a possibility you can utilize the online virtual staging services that GlowStage Design offers that includes high-quality photo-realistic architectural renders.
Avoid Distortion in Real Estate Photos
Because photos don’t depict what our human eyes experience, make sure that photographs selected for public view are not misrepresented. You may notice that vertical lines in architecture may have a bowed appearance or lean away. This distorts the feeling of depth and height when viewed, but editing software can easily fix this problem.
Put an Emphasis on Natural Light and Space
Natural light is a key home or commercial office feature that many prospective buyers look for when they come for a tour in real life. Capturing this type of environment within a photo and showcasing the space it affects will boost serious interest before interested parties ever call you.
Showcase More Space with Furniture
Tight spaces found in historical homes and small offices may make it impossible to capture it all within a single photo. By making use of repositioned furniture and shooting through doorways, you will achieve the best angle to cover the majority of the space. Anything distracting like wires, unnecessary furniture pieces, or overly large artworks will detract from your efforts and need to move to take the right image.
Stage Your Real Estate Photos with Everyone in Mind
Remember that not everyone appreciates the modern style or dark wood tones. Try to create a decorative style that appeals to the masses, whether staging an office complex or a single-family home. You don’t need to focus on real-life functionality, but aesthetics that give a positive first impression. Focus on connecting with anyone that might view your listing so that you maximize your pool of prospective buyers.
Let Our Services Make Your Property More Attractive Today
Do you have high quality photographs that need staging? Be sure to learn more about our virtual staging services at GlowStage Design.